# Jonah Berger

Canonical: https://thelazyweb.com/authors/jonah-berger/
Updated: 2026-09-20

Jonah Berger is a Wharton professor who studies social influence and why ideas spread. His STEPPS framework is useful when viral distribution depends on what people choose to talk about, not a referral widget.

Source: https://jonahberger.com/

Biography comes from Jonah Berger's public Wharton and author profiles; portrait resolves from his public X profile via Unavatar. Checked September 19, 2026.

## Referenced in 101

- [The science of social transmission](https://jonahberger.com/books/contagious/) — People share ideas that provide social currency, triggers, emotion, public visibility, practical value and memorable stories.

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[Jonah Berger](<https://www.thelazyweb.com/authors/jonah-berger/>)

Source observed: 2026-09-20T21:38:41.845Z. Last checked: 2026-10-08T01:59:27.497+00:00.

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