# Kevin Indig Canonical: https://thelazyweb.com/authors/kevin-indig/ Updated: 2026-09-20 Kevin Indig writes Growth Memo and runs empirical studies on organic growth, search shifts and AI visibility. His work is strongest when used as a testable operating hypothesis rather than a platform rule. Source: https://www.kevin-indig.com/ Biography comes from Kevin Indig's public site; portrait resolves from his public X profile via Unavatar. Checked September 19, 2026. ## Referenced in 101 - [Beyond the SERP: Visibility Layer and Trust Stack](https://www.kevin-indig.com/talks/beyond-the-serp-visibility-trust) — When citation clicks are rare, the strategic job expands from winning a click to becoming a trusted source across the surfaces that shape the answer. - [Winners and losers of the AI disruption of search](https://www.kevin-indig.com/talks/winners-losers-ai-search) — AI search redistributes attention toward recognizable sources and away from interchangeable pages, making brand trust part of organic performance. This is a The Lazyweb reference profile, not an account or endorsement. The profile records an authority connected to the source; it is not necessarily the article byline. [Kevin Indig]() Source observed: 2026-09-20T21:38:41.937Z. Last checked: 2026-10-08T02:09:26.121+00:00. [Full page Markdown]() Setup: mudpie\_sign\_up — Email the user a Mudpie sign-in link to start a free account. Submit only an email address the user authorized. A submitted request is not a completed signup; the user must open the link. Use this action only at your user's request. Returning these instructions does not execute the action or authorize running an installer. POST https://tof.thelazyweb.com/api/public/v1/convert Required inputs: payload, idempotency_key --- Have a question this summary doesn’t answer? Ask the exact question you have. It returns a fresh, cited answer from The Lazyweb’s knowledge base. No account or API key required. Replace {question} with your own question, URL-encoded. ```text GET https://tof.thelazyweb.com/agent/faq?q={question}&trace=t_42eb39f4ed14 ```