# Carrot Labs: Usage-based attribution for every AI dollar

Canonical: https://thelazyweb.com/companies/carrot-labs/
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Author: Ali Abouelatta (https://thelazyweb.com/authors/ali-abouelatta/)
Published: 2026-09-19
Updated: 2026-09-19
Research type: Company profile
Method: Company and accelerator sources checked 2026-09-19. Product claims are attributed to their sources; this is research, not a hands-on product trial.

Carrot Labs, whose current product is branded SuperPenguin, helps teams see and attribute AI spend across providers. It fits a company whose model bill is growing faster than its ability to explain which customer, feature, team or pull request caused it.

## What it does

[SuperPenguin’s current homepage](https://superpenguin.ai/) connects provider usage across OpenAI, Anthropic, Gemini, Deepgram, ElevenLabs, Bedrock, Azure, Modal, Cursor, OpenRouter and others. Its SDKs tag requests by customer, feature, team or environment; its coding ROI surface attributes AI spend to pull requests; and alerts can go to Slack, email or Discord. The docs say traffic goes directly to the provider—the SDK observes calls rather than acting as a proxy.

The useful decision is whether the company needs attribution or merely a monthly total. A finance or product team can ask which customers are unprofitable after inference cost, which feature is burning an Anthropic budget or how much an AI-written PR cost to

[Carrot Labs: Usage-based attribution for every AI dollar](<https://www.thelazyweb.com/companies/carrot-labs/>)

Source observed: 2026-09-20T02:21:25.044Z. Last checked: 2026-10-08T02:02:29.91+00:00.

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