# What to learn from Sam Blond about GTM in 2026

Canonical: https://thelazyweb.com/gtm/sam-blond-gtm-2026/
Breadcrumb: [Home](https://thelazyweb.com/) / [Go-to-market](https://thelazyweb.com/gtm/) / [What to learn from Sam Blond about GTM in 2026](https://thelazyweb.com/gtm/sam-blond-gtm-2026/)
Author: Ali Abouelatta (https://thelazyweb.com/authors/ali-abouelatta/)
Published: 2026-09-19
Updated: 2026-09-19
Research type: Operator research
Method: Primary interviews and first-person writing, with 2024 and 2025 material explicitly dated. The June 2026 interview transcript was checked directly. Hypothetical examples and editorial recommendations are labeled; reported results are not treated as causal proof.

Automating sales is not the same as creating demand.

That is the useful thread in Sam Blond’s GTM advice. Software can find accounts, prepare a call, and chase the next step. None of that tells you whether you picked the right customer or gave them a reason to care.

Blond now runs [Monaco](https://www.monaco.com/company), so his 2026 interviews mix operating lessons with a pitch for his company. I read them with that conflict in mind. The interesting question is what a founder can borrow without buying the pitch.

## 1. Check who enters the funnel before rewriting the pitch

In [his June 2026 interview with Turner Novak, around 30:50](https://www.youtube.com/watch?v=oxRJ9nTiZ_Y&t=1850s), Blond describes a Brex finding: finance buyers converted at roughly four times the rate of controllers. He says the team changed its first outreach toward finance personas.

That is a reported historical

[What to learn from Sam Blond about GTM in 2026](<https://www.thelazyweb.com/gtm/sam-blond-gtm-2026/>)

Source observed: 2026-09-19T11:38:52.840Z. Last checked: 2026-10-08T01:59:01.616+00:00.

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